When I bought my iPad a week ago, I remember my mom’s friend tagging along to check out tablets. She had no interest in any of them. She found a cute little tablet for 229 dollars and said it was just the right size for her.

Next day, she announces that she and her husband will be getting an iPad just like me instead.

It turns out that the complex issue of fragmentation is what discouraged her with Android. She wanted the biggest bang for her buck and she wanted a product that was simple to use.

As long as Android is made with the techies in mind and not the regular consumers, Android will always lose in the tablet wars.